Impression management is the process of consciously or unconsciously controlling how we are
regarded by others, also referred to as self-presentation or impression control. It involves
deliberate actions, verbal and nonverbal communication, and other strategies designed at
influencing what others think, believe, and perceive about us.
The fundamental skill of social interaction is impression management, which is influenced by a
variety of elements such as cultural standards and individual personality characteristics.
Impression management is a strategy used by individuals to foster positive perceptions, boost
their reputation, acquire acceptance from others, and achieve desired results in social,
professional, and personal contexts.
Some common strategies and techniques used in impression management are :
Self-presentation: This entails portraying oneself in a manner consistent with desirable
traits and qualities. It can involve grooming, right attire, and retaining a confident
Ingratiation: Utilizing flattery, compliments, or other elements of charm to win people over
and acquire their acceptance is known as ingratiation. It attempts to make a good
impression by coming off as likable and pleasant.
Non-verbal communication: Impression management is heavily influenced by body
language, facial emotions, and gestures. People's perceptions of us can be influenced
by maintaining eye contact, making the right gestures, and projecting an open and
confident body language.
Selective disclosure: People's impressions might be influenced by the facts we choose
to reveal or keep secret. People may suppress or minimize bad or unfavorable parts of
themselves while sharing information that paints them in a positive light.
Social media management: With the prevalence of social media platforms, individuals
often engage in impression management online. They curate their profiles, post carefully
selected content, and manage their online interactions to present a particular image or
It's important to note that impression management is not necessarily manipulative or deceptive.
It is a common social phenomenon that allows individuals to navigate social interactions and
influence how they are perceived by others.
So let’s get out there and make an amazing impression on the world!